A Film Marketing Company
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igniting
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strategies
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to find audiences
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Through our services we will
help you build a story around
your story. Our focus centers
on building strong awareness,
growing audiences and
enhancing investor returns.

/ Social Media & Web Strategies
/ Publicity
/ Promotions
/ Printed Materials
/ Video
/ Development
/ Guerilla Tactics

More Details >

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Case Studies

The True Don Quixote was launched onto several different streaming platforms including: Apple TV, Tubi, Vudu, and Google Play. The Arsonist was responsible for driving traffic to the landing page containing links to these platforms. Ultimately, the goal of this campaign was to increase movie rentals.

We utilized a variety of target audiences, both interest and custom, in order to consistently and effectively drive down cost per result. By doing this, we were able to achieve incredible results in a short period of time.

For our awareness campaign, we reached 1.07 million users across Facebook and Instagram at an average CPM (cost per 1,000 users reached) of $1.31.

For our website traffic campaign, we achieved 44,405 website views at an average cost per view of just $0.10.

This was accomplished in a 2-month period.

Lost Bayou, a film released in 2019, was made available across a few streaming platforms including Apple TV, Google Play and Prime Video. The goal was to increase online rentals. To do this, we ran an awareness and website traffic campaign leading to the landing page wherein users could choose their streaming service and rent or buy the movie.

Users who engaged with our ads within the awareness campaign were then delivered our website traffic ads. We found this to be an extraordinarily effective strategy and achieved the below results.

For our awareness campaign, we reached 673,000 users across Facebook and Instagram at an average CPM (cost per 1,000 users reached) of $1.34.

For our website traffic campaign, we achieved 30,565 website views at an average cost per view of just $0.10.

We ran this specific campaign for 6 weeks.

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“Thank you so much Jason and Jimmy! These are amazing numbers. We appreciate everything y’all put into this campaign. I can’t wait to see the first official sales numbers with as big of a reach y’all helped us make. 

It was a pleasure working with you all and I hope we can do it again on our next film. I'll definitely be singing y’alls praises to other film makers!” 

- Brian C Miller Richard, Producer, Director, Construct Films
"Thank you so much for your hard work in helping us market Lost Bayou. The numbers are very impressive and I’m sure your efforts had an impact on our initial sales.
I will certainly sing your praises to anyone looking for help with marketing their film! “

- Alicia Davis Johnson , Executive Producer . Lost Bayou
" The Arsonist took our film to new heights especially with their amazing Social Media campaign which yielded far more than we expected. They helped us reconnect as well as build our target audience.  As storytellers themselves, they were very filmmaker friendly with plenty of helpful advice throughout the entire process. I would recommend them in a heartbeat! “ 

- Beth and Trey Burvant , Producers, The True Don Quixote
“As indie filmmakers, you need your audience to join you on the journey from the start.”

- Anon
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