Random Acts of Kindness operates a pay-it-forward system, delivering financial assistance to people who have been adversely affected by disasters globally. In return they ask the recipients to kindly offer an act of kindness to others.

 
 
 

Angels Story

The Diaz Family’s Story

The Concept

The Arabi tornado wreaked havoc on communities in St. Bernard Parish with many families losing their homes, vehicles and possessions. Adding to their financial strife, many insurance companies simply refused to cover the damage. Families were forced to fend for themselves and rely on family members for housing and emergency needs. The organization Circles of Generosity stepped in to offer some financial relief, helping folks get back on their feet.

Our challenge was to represent the lived experience of families who lost everything. Relying on first person testimony, we interviewed survivors in order to bring their stories to life.

 
 
 

“I had the pleasure of working with The Arsonist on a philanthropic project we were working on in New Orleans. Their creativity, professionalism, work ethic and, most importantly, ability to create compelling and emotionally resonant narratives is unmatched. I look forward to engaging them again. The Arsonist far exceeded our expectations for the deliverable on the project.”

— Adam Richman, Double Nickel Entertainment, Partner/Producer